Patrick Aurelio

Navigated competing platform priorities across a portfolio spanning multiple market segments. Owned design direction and roadmap for UA's Console application — the primary interface through which users manage Apollo hardware, DSP routing, and plugin chains in real-time studio and live contexts. Made and owned the platform-level tradeoff decisions: influencing stakeholders across multiple departments, balancing roadmap commitments against technical debt to preserve trust and maximize customer delight.

Shipped award-winning virtual instruments including Opal Morphing Synthesizer: TEC Award for Outstanding Technical Achievement in Musical Instrument Technology (2023). Translated user research and product vision into feature priorities across DSP engineering, GUI design, and marketing. Conducted sustained user research with musicians and producers to validate design decisions and uncover workflow pain points.

Owned platform incubation work that made future instruments faster to ship, identifying reusable architecture, defining requirements, and holding the engineering investment against short-term feature pressure. Shipped Minimoog Model D, establishing a new benchmark for analog emulation accuracy. Shipped Ravel Grand Piano: a hybrid instrument combining deep multisampling with physical modeling of sympathetic resonance behavior.

Drove upmarket and downmarket expansion of the Apollo interface line: managing end-to-end product launch across physical product development, market positioning, and platform coherence across segments with different customer models, price points, and competitive contexts. Apollo 16: TEC Award 2014. Apollo Twin / Apollo Twin USB: TEC Awards 2015 & 2017.

Held product ownership across M-Audio's full MIDI controller line, coordinating with international development teams across hardware development cycles. Defined initial specifications for the Axiom AIR series.

Built and maintained a full-time professional DJ and production career lasting more than a decade, navigating quickly shifting music trends. Authored and produced original compositions licensed by premier global labels, achieving A-list support from world-renowned artists. Diversified revenue across production, copywriting for radio advertising, and editing/composing for stage productions.